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Images, videos, text, and web design are part of the recipe for a great visual advertising campaign. But, there are times to use each, and places where one form may excel where another may fail. Here are some strategies and techniques, complete with examples, of how to use them in your visual ad campaigns.

By far, images are the most used visuals in advertising. They’re easy to create, easy to consume, and with the right design and strategy, they can steal attention and communicate value propositions in a blink. Here are a few ways to use them in your visual ad campaign: